It would be a huge understatement to say I am amazed at the speed of the proliferation of the internet and social media on society. Twitter, face book, LinkedIn, not even in existence a few years back are now daily staples of most people and the news media is covering stories on society’s latest addiction, social media.
Coming from my previous background of retail management it was very easy to see the utility of these communication channels in tracking customer sentiment and providing offers as a call to action for your customers. This form of communications fits with B2C business. Social Medias benefits are a little harder to understand in my current B2B role. Obviously tracking consumer attitudes is important anywhere but how do you even get your B2B clients engaged in this new media.
The good part of the ambiguity is that many B2B companies do not see any benefit in social media and utilizing the web as a marketing tool and have no plans to participate. They create the basic about us/contact us web page and then rely on traditional channels to grow their business. Companies like Ebsco, that understand the potential of these channels have a competitive advantage that will grow with the growth of these resources.
B2B companies cannot expect the web to be a direct marketing and selling tool as B2C companies. B2Bs must utilize these tools to:
Track consumer sentiments
Build relations with customers
Provide useful tools to customers and potential customers
I am proud to announce here that Ebsco has two exciting launches coming to the internet this summer.
Spring Design Workshop on YouTube channel Ebsco Spring
Ebsco has obtained a YouTube channel and is producing an informational series of videos covering spring process designs. Engineers and purchasing managers are expected to be experts in several fields and we know it is impossible to know everything about everything. The Spring Design Workshop series will have short videos capturing several optional spring processes with information provided on their benefits and potential costs. It is designed to help engineers and purchasing managers determine what costs are truly necessary in designing the quality springs they need. The Video series will be available on YouTube and will have direct links on our website www.EbscoSpring.com.
Spring Design Forum
Ebsco will be launching a new web site, www.SpringDesignForum.com. This web site will be sponsored by Ebsco but will be opened to EVERYONE, including our competitors. It will not be linked to Ebsco’s company web site in any way. We are creating this web site for engineers, designers and purchasing agents to ask questions and share knowledge with one another and with other experts in the spring field. We are reaching out to wire suppliers, metallurgist, outside processing companies and other spring companies to participate in this forum. The forum will be completely opened and hopefully will become a major resource for spring related questions. We are looking forward to launching and participating in this site when it is launched in Spring 2012.
At Ebsco Spring we are committed to utilizing our over 70 years experience as a Spring Manufacturer while operating on the leading edge of technology and innovation to be the Spring Company in the market. The Spring Design Workshop Video Series and Spring Design Forum is just another way we deliver the cutting edge in service to our industry.